Meet the Cult

A husband-and-wife duo. Happily working in consulting. Then, tragedy strikes! (cue dramatic music)

The strain of their high-pressure corporate jobs, lack of a balanced diet and an overall unhealthy lifestyle catches up to them. Health issues follow.

Multiple doctor consultations lead to the same wake-up call: YOU HAVE TO START LIVING HEALTHY!

Ever the enthu-foodies, they give up junk food with a heavy heart (caused, perhaps by that very junk food). But just giving up something bad doesn’t lead to positive outcomes.

They discover the GOAT-ed super-food Avocado. And, it is love at first bite!

But the A-class fruit is plagued with 4 As in India: awareness, affordability, availability & acceptability

The 4 A Problem

  • Awareness

    Most people aren’t aware about Avocado as a fruit and its benefits

  • Affordability

    The highest-quality imported Hass avocados are not affordable for everyone

  • Availability

    Quite often, the fruit isn’t available in your nearest supermarket or quick commerce app of choice

  • Acceptability

    Even if you were able to get the fruit, it’s difficult to consume it in the acceptable condition ie. perfectly ripe

1 4

Lo and behold! Mahima and Raghav launch their very own Avocult. Their mission: to bring the goodness of avocados to India. To know more about avocados, click below!

Why Avocados